The Kitchens Group is one of the country’s longest operating public opinion research and political consulting firms. Founded more than forty years ago, the firm combines academic rigor, survey research, and message strategy to understand what moves people to think, decide, and act.
(TKG 02) — ABOUT
Research rooted in political communication, attitude change, and public persuasion.
Dr. James T. Kitchens is an attitude and mass persuasion specialist with a Ph.D. in political communication from the University of Florida. Since founding The Kitchens Group in 1983, he has advised campaigns, organizations, associations, public issues, and corporate clients through rigorous opinion research and strategic messaging.
The firm has interviewed more than five million Americans across presidential elections, environmental concerns, legal issues, health care, education, marijuana, gender and equality questions, and corporate matters.
Liz Kitchens has been in the market research field for forty years as a focus group and survey research specialist. Liz specializes in research related to aging issues in women over the age of fifty. She is the author of Be Brave. Lose the Beige: Finding Your Sass After Sixty which won the 2024 National Indie Excellence Award for aging. She is the founder of What’s Next Boomer, a website dedicated to helping Baby Boomers navigate retirement options, and the blogsite, Be Brave. Lose the Beige! which focuses on women and aging issues.
40+
Years in practice
Public opinion research and political consulting since 1983.
5M+
Interviews conducted
Research across elections, policy, legal, health, and corporate issues.
50+
Members of Congress
Experience supporting federal, statewide, and local campaigns.
1986
Florida experience
Decades of survey research, focus groups, and campaign work in Florida.
(TKG 03) — SERVICES
Research services for campaigns, courts, organizations, and public issues.
From survey design to message testing, The Kitchens Group builds research programs that reveal how people understand issues and what language can move opinion.
Selected work across campaigns, public issues, legal research, and civic questions.
The firm’s work spans gubernatorial, U.S. Senate, congressional, state-wide, referendum, legislative caucus, association, party, and corporate research.
Questions clients ask before beginning research.
Research programs vary by audience, issue, and decision point. These questions help frame the first conversation.
What kinds of research does The Kitchens Group conduct?
The firm conducts public opinion polling, message research, focus groups, internet research, and pre-trial jury studies for political, legal, association, and corporate clients.
Who does the firm work with?
Clients include campaigns, political parties, legislative caucuses, associations, public issue organizations, legal teams, and corporate clients.
Can research support message strategy?
Yes. Much of the firm’s work focuses on identifying the values, language, and appeals that most effectively influence public behavior.
Do you conduct online research?
Yes. The Kitchens Group has developed internet research methodology and uses online approaches when they fit the audience, timeline, and research goals.
What topics has the firm researched?
Topics include elections, environmental concerns, legal issues, health care, education, marijuana, gender and equality issues, and corporate concerns.
Where is The Kitchens Group based?
The firm is based in Orlando, Florida, with deep experience in Florida politics and public opinion research dating back to 1986.
How do we begin a research engagement?
Start with the contact page. The first conversation defines the audience, decision point, timeline, and the research method best suited to the question.